What does Persil stand for

Innovation and tradition in harmony

Society is changing, needs are changing and thus the demands on the performance of products are changing as well. That's why innovation and continuity are the focus of the Persil brand strategy. New products have to sensibly complement the range, proven products are maintained and cautiously adapted to new requirements – with one goal: to make washing easier and thus to create more quality of life. The positive image of Persil was described by the Allensbach Institute for Public Opinion Research with the following words: "Persil combines washing performance, top quality and modernity. At the same time Persil is full of tradition and has always remained grounded. This mixture is not a contradiction, rather it defines the unique brand image of Persil."

Persil has always set the pace of time. Developed in 1907, it was the first self-acting detergent. For the first time a special formula released oxygen during the washing cycle that made the strenuous rubbing of the laundry superfluous.

Since success also demands continuously high quality, the products were not just further developed over the course of time, popular and proven products were also always carefully looked after. This was always with the goal of making washing easier and in this way to help customers find more quality of life.

You could also say: "Persil combines washing performance, top quality and modernity. At the same time Persil is full of tradition and has always remained grounded. This mixture is not a contradiction, rather it defines the unique brand image of Persil." That's how the Allensbach Institute for Public Opinion Research praised the image of Persil.