DAC and Persil, laundry and home care brands, have joined hands to launch a planned CSR campaign to protect those in the lead who are braving a challenging environment at a time of pandemic.
#SupportFrontliners is a Henkel initiative that aims to help safeguard health, hygiene, retail and delivery service workers, along with their families, by providing them with cleaning products for personal use.
The proposed plan is part of Henkel’s ‘Global Solidarity Programme’ to fight together against the pandemic. The Global programme also includes financial donations along with the product donations.
“We want to show our appreciation to our front-liners’ dedication during this challenging time. The first phase of our campaign is ready to roll out in the next few days with deliveries of DAC and Persil products around the UAE, followed by the rest of the markets in the coming weeks,” remarked Ahmed Nasser, Corporate Vice President, Henkel Middle East Cluster, Laundry & Home Care.
To this end the company has donated100,000 litres of disinfectant and laundry detergent to health and retail workers in the GCC.
DAC disinfectant and Persil laundry products will be distributed to the staff of select health facilities catering to Covid-19 patients, retail businesses, and delivery services that remain operational in pan GCC- UAE, Saudi Arabia, Kuwait, Oman, and Bahrain.