Society is changing, needs are changing and with them the demands on the performance of a product. Innovation and continuity are therefore the focus of the Persil brand strategy. New products have to complement the range in a meaningful way, proven products are maintained and carefully adapted to new requirements to make washing easier and thus create a better quality of life.

Persil has always been ahead of its time. Developed in 1907, it was the first self-acting detergent. For the first time, a special formula released oxygen during the washing process, making the strenuous rubbing of the laundry unnecessary.

Since success also requires consistently high quality, the products have not only been developed further over the years, but popular and proven products have also been carefully maintained. Always with the aim of making washing easier and thus helping customers to enjoy a better quality of life.

Persil in GCC

Persil remains the number 1 liquid detergent in GCC*, serving families in the region for years. We are constantly innovating our products to cater to the ever-changing needs of our consumers.

*as per quantitative research