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We brought together a variety of fragrances to celebrate the Spring season in 2016, and gave our customers an exciting opportunity to travel to the city of fragrances - Paris! A special online game was created where the participant with the highest score was declared the Grand Trip winner. Other participants recieved gift vouchers and other such prizes. The competition was extended to Instagram, where participants posted user-generated content which they felt connected the images to the fragrances of Persil Abaya Shampoo.