Persil, in 2017, participated in The Janadriyah Cultural Heritage Festival, which is the oldest cultural festival in KSA, held annually, in Riyadh. It is the most important cultural event in KSA which incorporates a mix of Saudi traditions and cultures from all regions of the country, with an opening ceremony visited by his Highness, the King of KSA. At the Persil Booth set up at Janadriyah, over 2 million visitors were entertained who interacted with our products & many other activities including a Persil Abaya Shampoo Museum, illustrating the history of Abaya washing in KSA and the emerging abaya trends. We also had an interactive kids session where young children were educated about the washing process. More than 2 million samples and vouchers were distributed during the festival.