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The ‘New beginnings” initiative of Persil Abaya Shampoo is a platform to further strengthen the role of women in society, treating them as an integral part in the growth of the region’s economy and development. The women benefiting from this campaign come from different backgrounds and have diverse entrepreneurial dreams, such as cooking, fashion, art etc. 
“This campaign is a platform for the productive families in Saudi Arabia to showcase their talents, bring their enterprises to life and to facilitate their financial empowerment. It is also a window for them to inspire other women in the region and showcase their willingness and determination to have a better social and economic status,” said Esther Lopez, GCC Marketing Director Henkel Laundry & Home Care GCC.
“We are also honored to have Al Bir Jeddah as our strategic partner for the ‘New Beginnings’ campaign for the second time in a row, which helped us in reaching out to the relevant audience and put us on the right path in supporting individuals to achieve their goals and build their businesses,” added Mrs. Lopez.
Persil Abaya Shampoo has affirmed its position as the Gulf Women’s brand of choice for their abaya by being a brand they believe in and can rely on for complete abaya care. Through campaigns such as this, Persil Abaya continues to empower and support women in the region.